Category Archives: mortgage

Scotsman Guide Names First Home Mortgage Top Mortgage Lender 2018

Bothell, Washington — Scotsman Guide congratulates First Home Mortgage for ranking on Scotsman Guide’s seventh annual Top Mortgage Lenders rankings. First Home was ranked #37 for Top Overall Volume. This is the seventh year that Scotsman Guide has compiled rankings for Top Mortgage Lenders, and the seventh year First Home has made the Top Lenders

Top Loan Originators in the Country 2018- Mortgage Executive Magazine

Once again, Mortgage Executive Magazine compiled a list of the Nations Top 1% of Mortgage Originators. To be eligible for such an achievement, each Loan Originator was required to produce a minimum of $30 million in 2018. These leading mortgage professionals continually dedicated their time and energy and worked extremely hard to make sure their c

Introducing Multi-Language Campaigns & Spanish Mortgage Content

Create campaigns in multiple languages, and BNTouch will send your content to your contacts in their preferred language automatically. Just set the preferred language of the contact, schedule your multi-language campaigns and let your CRM do the rest. We’ve also added Spanish translations to all 40+ of the BNTouch pre-created plug and play campaig

Video Marketing For Mortgage Professionals – (Webinar Included)

In this webinar and article we will highlight a few specific things related to video marketing. First, why you should care. Diving into the jaw dropping stats behind the growing video marketing trend and why it’s important for mortgage pros. We’ll then go into some simple video strategies and go through some examples, followed by a quick discussio

BNTouch Mortgage CRM Annouces Integration With LendingPad’s Loan Origination Software

Press Release: Integration enables data from LendingPad LOS and BNTouch CRM to sync between platforms automatically or with the push of a button. Download Press Release Here Portland, OR – June 1, 2019 – BNTouch Mortgage CRM, a provider of over 30 mortgage marketing, client relationship management and point of sale tools, announced that its CRM &#

How To Not Compete For Mortgage Clients – Begin The Customer Journey

Most mortgage lenders compete daily for “ready to act” prospects, those who are ready to make a buying decision now. In the meantime, prospects who are “unaware” of a need or have just become “aware” of it,  are being mostly ignored. The thought is that it is too early to connect with them since they are not ready to act. Yet the beginning of the

Understanding Your Mortgage Consumers Journey – Marketing From “Indifferent” to “Sold”

Traditionally, mortgage marketing campaigns are designed to engage the “ready now” prospect. It makes a lot of sense at the surface. Connect with those that are ready to get a mortgage, or buy a house right now, why not? The problem with this approach, as you may have already experienced, is how competitive it is to operate in this space. Practica

Hyper-Targeted Lists For Mortgage Marketing

In the mortgage business, the vast majority of marketers lack the creativity and ingenuity to generate a consistent flow of high-quality leads on demand. The primary reason is the diluted messages in advertising that deliver little value and fail to attract prospects. It is not uncommon to land on a website, pull a postcard from your mailbox or s

Using Quizzes For Mortgage Marketing | Engage Borrowers With Interactive Content

I think we would all agree that the subject of mortgages is not particularly fascinating to most people. This makes the task of marketing your mortgage business a bit more challenging. Unlike pop, viral content which we can find on blogs like BuzzFeed, UpWorthy and similar websites, the subject of mortgages is rather dry. How can you infuse some

Clearing mortgage debt top reason for equity release: Canada Life

Clearing an existing mortgage, according to a survey conducted by Canada Life Home Finance, is the top reason for releasing equity on a property in the first half of this year. More than two in five, 44 per cent, of borrowers used equity release in order to pay off an existing residential mortgage debt, in the first half of 2019. This was followe